The new track is the first single from an upcoming album.
Praised by theLos Angeles Timesas a“forthright truth-teller”in Country music,Eric Churchshared earlier this year that new music was coming.
Writing and recording in a rural cabin in North Carolina, the current ACM Entertainer of the Year nominee has had his eagerly-anticipated new single hinted and speculated at throughout recent performances onACM Presents:Our Country(‘Never Break Heart’), Stagecouch (‘Jenny’) and in a defiant spoken-word recording, ‘Through My Ray Bans’.
In keeping with his trademark desire to put fans first,Churchinitially teased the release in a video sent directly to Church Choir members…
“I wanted you guys to hear from me first that a new single is about to hit the world,”he shared.“It’s gonna be the tip of the spear for what’s coming after, and it’s abigspear. I believe it’s the best we’ve ever been in our career.”
“I try to put myself in the most uncomfortable situations,”Churchexplained at the CRS ‘Chasing Creativity’ keynote event earlier this year.“Making it hard, and making sure no-one is mailing it in. That’s always something we have to push ourselves to chase. For me, it’s very elusive. With creativity, the harder you try and stress, the more it doesn’t happen.”
LISTEN: STICK THAT IN YOUR COUNTRY SONG
Never afraid to speak his truth,Churchis celebrated byEsquireas‘one of the most singular working artists in any genre’. In ‘Stick That In Your Country Song’,Churchoffers a social commentary on the state of the world as he provides a rallying cry for cities from Detroit to Baltimore, and people from young military veterans to school teachers, culminating in an emphatic “Stick That In Your Country Song” as each chorus hits.
With a lyric video highlighting this poignant message,Churchagain puts the focus on fans first by offering his Church Choir an exclusive sneak peek at the clip this Thursday, June 25th, ahead of its wide release on Friday, June 26th.
This new music followsChurch’s most recent critically acclaimed project, 2018’sDesperate Man, his sixth studio album, named one of the year’s best byAmerican Songwriter, Billboard, Entertainment Weekly, Esquire, Los Angeles Times,NPR,Rolling Stone, VarietyandVulture,amongst others, also earning a GRAMMY nod for Best Country Album (his third nomination in the category).
The three-time Country Music Association and six-time Academy of Country Music Award winner released his most recent critically acclaimed album, Desperate Man, atop the US Billboard Country Albums chart in October 2018. The album also debuted at No. 5 on the all-genre US Billboard 200. Church returned to the road for his 2019 Double Down Tour, visiting nearly 30 markets for back-to-back nights of two unique shows sans-opening act to give fans 6+ hours of his iconic music in each city. The tour also included a massive stop at Nissan Stadium in Nashville, where Church broke the venue’s concert attendance record with 56,521 fans, nearly tripling the attendance record he set at Bridgestone Arena, Nashville, in 2017. ‘Stick That In Your Country Song’ is the lead single off a forthcoming project, born from a sequestered session in rural North Carolina where he wrote and recorded 28 songs in 28 days.